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Cliently Flows - Flow content tips and tricks to avoid Spam
Cliently Flows - Flow content tips and tricks to avoid Spam

Learn tips and tricks to reduce your chance of your Cliently emails being flagged as Spam.

James M avatar
Written by James M
Updated over a week ago

Focus: The focus of this public FAQ/Self Help guide is to provide you with an overview and details about creating content and reducing the chance to be picked up by Spam filters.

What are Spam filters?:  Spam filters are programs that are used to detect unwanted email and prevent those messages from getting to a user’s inbox. Most email providers these days have spam filters already running. You want to do all that you can in order to eliminate your emails from being flagged as spam.

Learn how to create a Cliently Flow: Check out our help articles in our FAQ for more details.

Step 1: Review your Email or Video Message action(s).
Found by going to Flows > Choosing our flow > Email and Video message actions and using the editor.

Step 2: Are you using Time Delays times to separate the emails in your campaign? You don’t want your emails to go out one after another, so you’ll need to space those out by using Time Delays.

Step 3: Are you directing your emails specifically to your Client? Use Cliently Tokens to autofill your contact information.

Step 4: Be sure to have those unsubscribe links included in your flows.  Step -1A on Flows FAQ for email action

Step 5: More Tips for Avoiding Spam Filters

Here are some tips and tricks you can use to prevent your emails from going to spam:

  1. Be honest. Make sure your “from” name is accurate using first and last name, the “to” name is the recipient, and you are sending the email using your domain name. Don’t be sneaky.

  2. Use fewer words. Using lengthy email subjects will decrease your open rate as most email clients display just the very beginning of the tile on mobile.

  3. Choose a reliable ESP - Email Service Provider. You want to choose a host with an excellent reputation for being an email provider. We would suggest Gmail, Yahoo, or Hotmail. 

  4. Avoid all caps. Using all caps in your subject is like shouting through email. Spam filters don’t like it (your recipients probably don’t like it, either). Don’t use all caps or try to use them sparingly.

  5. Use conversational language. Avoid using too many spaces, extra capitalizations, or using odd characters or numbers in words (“3mail” or “Em@il”), and don’t use multiple exclamation points. Make sure that the subject is short and simple.

  6. Don’t use sketchy phrases. Phrases that you see commonly in spam messages get higher spam scores with filters used to protect the recipient, like Spam Filters. Find another way to say things like this and you should be fine.

  7. Stay away from spam trigger words in your subject lines. Some examples would be “billion, buy, ash, cost, credit, discount, dollars, earn, easy, extra, guaranteed, hundred income, join, loads, lowest, million, money, order, percent, price rates, satisfied, terms, thousands.”

  8. Avoid over-using the word “free”. In both the subject line and body of your message, avoid this word. It has become extremely popular with spammers. Use synonyms instead. 

  9. Use a verifiable domain. Make sure someone can identify your domain with a verifiable IP address. Someone who checks the domain for the “from” and “reply-to” address should be able to see that the addresses are valid.

  10. Don’t include disclaimers about spam. Avoid saying “this email isn’t spam” or spelling out that your email is in compliance with certain laws. If your email message isn’t spam, you shouldn’t need to say this.

  11. Be careful about other domains in your email. If you link to another site or allow someone to advertise in your email, check that their domain is not on a blacklist.

  12. Test your email! Running a test to see if your email address/domain is blacklisted. We use MxTools.

  13. Test your emails and video messages by sending them to yourself in Cliently. It's important you have a visual key of what those emails and video messages looks like when they are opened from the clients end. It can help to provide perspective of the content and how the emails are structured. You can do this by manually adding yourself as a lead in the system and then assigning the flow. Feel free to remove any Time Delays or credit-based actions before turning the flow on, inside of your deal card. This will allow all of your emails and video messages to go within seconds of each other. Then just check your inbox. 

Need Help? If you need any help with using Flows and setting up your spam free emails and video messages, please log in to your Cliently Account and click on the red “Help/Chat” icon found on the bottom right side of your account.

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